July Omnibus: Voters are moving away from Donald Trump
This month’s Clarity Omnibus survey points to one glaring trend: voters are moving away from Donald Trump. Across the board, respondents increasingly disapproved of Trump’s policies, his performance as President, and the Republican party as a whole.
Since March, Trump's net job approval has fallen 9 points, dipping well into negative territory, and this month reaching its lowest level of the year on our Omnibus surveys.
Voters are souring on a number of Trump policies, including his handling of the Epstein files, the economy, and inflation. Even amongst formerly more popular policies such as mass deportations, we’ve seen a steady decline of 21 percentage points from January to July.
Lower-income voters, in particular, are expressing growing discontent with Trump. In one question asking respondents if they felt Trump cared about them, there are clear trendlines for those making below $50,000 a year in household income. Most importantly, this group is showing the most significant movement away from Trump; over 45% report that they don’t believe Trump cares about people like them.
Disapproval of Trump’s approach to high-salience issues is driving some of the most intense voter backlash. His handling of the Jeffrey Epstein investigation drew high distrust across nearly every demographic.
In today’s fragmented media landscape, issue awareness is just as important as issue popularity. That’s why our Omnibus Survey includes a media battery to track not only what voters think, but how they’re hearing about the issues. When asked for their opinions of Trump’s “One Big Beautiful Bill,” for example, respondents reported widespread disapproval, especially low-income voters and those eligible for Medicaid. Importantly, those who disapprove of OBBB were more likely to have heard about the bill through local news and word of mouth, highlighting the role of trusted, community-based media channels on certain issues.
To deepen our understanding of these patterns, we’ve developed a new suite of Media Consumption Models that score voters based on their media usage, including social media habits, TV consumption, and online news exposure. This helps us understand which voters are reachable on various platforms and where different types of messaging are most likely to break through.
Because no election is the same, Clarity builds custom persuasion models to go beyond surface-level polling and into the mechanics of your unique scenario: how voters encounter political content and how it shapes their actions
Our monthly Omnibus surveys will continue measuring public opinion and tracking which issues are sticking in the public consciousness. Is national news covering OBBB different from local outlets? Which scandals are breaking through social media noise and which are fading fast? Are issues like mass deportation or Epstein still top of mind, or will they be old news by the next Omnibus?
As for this month, one thing is clear: Trump is sinking. The combination of declining support, issue-specific disapproval, and measurable media reach gives us a clearer picture of how to engage persuadable voters on Trump heading into 2026.