Our Story

Our mission

We use rigorous analysis and custom data solutions to win close races, to solve big problems, and to make smart decisions for campaigns and causes committed to shaping a more progressive and socially just world.

Our founding

Clarity Campaign Labs was founded in 2012, bringing together a diverse set of individuals with decades of political campaign strategy, data, and analytics experience. This included Barack Obama’s historic presidential campaigns, which proved how powerful data can be to inform strategies that win elections.

What if those same data tools were put in the hands of other campaigns and organizations of all sizes?

Clarity was founded as a response to the growing role of data in the modern campaign. We provide campaigns and organizations—that lack the resources or staff to replicate the Obama model—access to data, technology, and expertise that empower them and drive action.

Our culture

At Clarity, we strive to create a supportive culture that embraces humility and creativity. We are committed to making data accessible and actionable through innovative tools and new approaches. Thus, we encourage each other to bring unique perspectives, ideas, and experiences to work. 

We believe that a diverse, inclusive, and equitable organization is one where everyone can do their best work and be authentic to who they are.

Our team

Clarity Campaign Labs is an unmatched team of political campaign professionals using data to advance progressive work. Our analysts, data scientists, and campaign strategists have decades of experience from governor, senate, and congressional elections to local issue advocacy campaigns, and everything in between.