Obama's campaign turned politics into a science. But what if there are still some things in politics that money just can't buy?

Sasha Issenberg's latest article in Politico today

Clarity's Tom Bonier talks about unique challenges of analytics and field in down ballot races and local issues: http://www.politico.com/magazine/story/2014/02/campaign-science-dept-of-experiments-103671_Page3.html#.Uw9Gj3nDn4g

And a great summary on the work of the Ohio Democratic party and the Clarity Activist Score:

In the perpetual battleground of Ohio, the state Democratic Party—still spooked by the 2010 midterms, when all those enthusiastic Obama 2008 volunteers failed to show up—also began investing in analytics. The state party contracted Tom Bonier’s new firm, Clarity Campaign Labs, to develop what it calls an “activist model” to identify potential supporters. Clarity received the names of 144,416 people who had volunteered through the state party in the past, with instructions to look for other Ohioans among the state’s approximately 7.9 million registered voters who statistically resembled them. To find them, Clarity will use the same predictive-modeling techniques it uses to microtarget voters. In part, the results will help Ohio Democrats answer a tough post-Obama dilemma: “It’s a question we ask ourselves regularly,” says Liz Brown, the party’s deputy executive director, “whether we have the volunteer capacity we need to get to 50 plus one or if we need to rely on paid workers to get there.”

Read more: http://www.politico.com/magazine/story/2014/02/campaign-science-dept-of-experiments-103671_Page4.html#ixzz2uWh4g7Fu