Clarity Partner John Hagner recently sat down with Chuck Todd to talk differential non-response bias on Meet the Press Daily. One of the issues in 2016 was a struggle to fully capture rural, white, non-college voters. "The kind of people who will talk to strangers about politics just aren't representative of the ones who won't," said Hagner when discussing what Todd calls a "polling blindspot." People will happily answer who they are voting for, but once you start to scrutinize that vote, they tend to opt-out. While this isn't the way a majority of the electorate behaves, it is certainly enough to tip the balance. Todd notes that even in their own surveys at NBC, they have experienced lower response rates and completed surveys in rural America.
Check out more from the segment at the link below, and be sure to follow us on Twitter @claritycampaign to keep up with the latest news as we continue to unpack this issue.