On Tuesday, Targeted Victory, a Republican firm that specializes in digital outreach, unveiled a tool that allows candidates with smaller war chests to harness a scaled-down version of the technology that well-funded candidates use to buy television airtime. This follows an announcement earlier in the week that Democratic firms Clarity Campaign Labs and TargetSmart Communications are working with DirecTV Group Inc. and Dish Network Corp., the nation's two largest satellite-television providers, to give Democratic candidates at every level of the ballot the ability to tailor TV ads to specific households. The Democratic firms developed the tool for Dish and DirecTV to sell to individual campaigns. Read more: http://www.nasdaq.com/article/politicaltargeting-tools-move-down-the-ballot-20140812-0123

On Tuesday, Targeted Victory, a Republican firm that specializes in digital outreach, unveiled a tool that allows candidates with smaller war chests to harness a scaled-down version of the technology that well-funded candidates use to buy television airtime.

This follows an announcement earlier in the week that Democratic firms Clarity Campaign Labs and TargetSmart Communications are working with DirecTV Group Inc. and Dish Network Corp., the nation's two largest satellite-television providers, to give Democratic candidates at every level of the ballot the ability to tailor TV ads to specific households. The Democratic firms developed the tool for Dish and DirecTV to sell to individual campaigns.

Read more: http://www.nasdaq.com/article/politicaltargeting-tools-move-down-the-ballot-20140812-0123

DirecTV and Dish this year formed a partnership called D2 Media Sales to sell targeted spots to candidates and ballot measure organizers. The partnership represents the nation's "largest household addressable TV advertising platform," the companies said, with more than 20 million homes. Working with a handful of consulting firms, the two satellite giants now have access to databases containing voter information on 190 million people. That trove of data enables them to create a new sales pitch: transmit ads into the homes of partisan voters, frequent voters and swing voters, in specific states. D2 Media Sales struck a partnership in June with the Arlington, Va., political firm i360, which focuses on targeting Republican and conservative voters. Then, last week, D2 entered into a similar arrangement with Clarity Campaign Labs and TargetSmart Communications, left-leaning data firms that help campaigns mine Democratic National Committee voter databases. Read more: http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-political-ads-satellite-directv-dish-network-20140819-story.html

DirecTV and Dish this year formed a partnership called D2 Media Sales to sell targeted spots to candidates and ballot measure organizers. The partnership represents the nation's "largest household addressable TV advertising platform," the companies said, with more than 20 million homes.

Working with a handful of consulting firms, the two satellite giants now have access to databases containing voter information on 190 million people. That trove of data enables them to create a new sales pitch: transmit ads into the homes of partisan voters, frequent voters and swing voters, in specific states.

D2 Media Sales struck a partnership in June with the Arlington, Va., political firm i360, which focuses on targeting Republican and conservative voters. Then, last week, D2 entered into a similar arrangement with Clarity Campaign Labs and TargetSmart Communications, left-leaning data firms that help campaigns mine Democratic National Committee voter databases.

Read more: http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-political-ads-satellite-directv-dish-network-20140819-story.html