We just want to take a minute to update you on the latest from the Clarity Campaign Labs team. So far, 2014 has been an exciting year for Clarity!
Back in February, we moved into a new office space to accommodate our growing team. Since then, we’ve more than doubled our staff, bringing on a team of analysts and developers to help us provide fully integrated analytic solutions to a growing portfolio of political and progressive clients.
We’ve worked on a number of great projects this year, but one we were particularly proud of was our work with the Fair Pocatello campaign, which successfully protected a non-discrimination ordinance in the small town of Pocatello, Idaho. We provided advanced but affordable analytics to this grassroots campaign, and won by 57 votes. This is a perfect example of a close race where a modern, data-driven campaign can make the difference between winning and losing, and we’re glad to be able to scale the analytics being used at the national level to help local campaigns like this one.
Our work with local campaigns was also highlighted by MSNBC’s Benjy Sarlin last month and the Daily Kos just posted a great summary of the redistricting panel Tom moderated last week at Netroots Nation in Detroit. We're honored to partner with the DLCC as they roll out their effort to put Democrats in the driver's seat for redistricting in 2020. We've always believed that by applying the Democratic data and analytics advantage to down ballot races we will see the largest impact.
In addition to the work we’re doing here in the U.S. with Democratic campaigns up and down the ballot, progressive non-profits, and socially responsible corporations, we also recently had the opportunity to work with Colombian President Juan Manuel Santos. We worked to give his campaign the tools to use data and modeling to target voters and drive turnout to support his platform of peace, and we were proud to be part of the team that helped him win reelection for a second term.
Our growing team has also allowed us to put together a few (less useful but fun) tools to help people understand the work we do and use our models to learn how, used the right way, even small pieces of data can deliver powerful results. Earlier this year, we released a name lookup tool that used the power of the TargetSmart data, the Co-Op voter file and our national models to predict political party views based on a person’s first name. Since the name tool was so popular, we followed up last month with a quiz that allowed folks to answer a few questions about their political beliefs and find out what town is the best fit for them.
Thanks for the quick read and for growing along with us this year. We’ll be sure to keep you in the loop on the exciting projects we continue to work on this year. Make sure you are following us on Facebook and Twitter for the latest from the Lab and we are always available to answer any questions you have on our work!
Tom, Dan, David, John, and the rest of the Clarity team